Why Brand Growth Now Happens On-Device
The case for treating the device itself as a brand channel, not just a UA one.
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How Your Brand Shows Up On-Device
Lockscreen for reach, splash for storytelling, newsfeed for discovery, push for action. Format intent over format variety.
Who Should Use OEM Branding, and When
The categories that see the strongest lift, and the moments that matter most.
A Practical Campaign Framework
A step-by-step approach to OEM branding campaigns, and the four mistakes that hold them back.
A Measurement Framework That Fits
Awareness, engagement, business impact. A three-layer model that doesn't force branding into performance KPIs.
Real-World Success Stories
A regulated gaming app and a global FMCG brand. What worked, where, and the numbers behind it.
Brand Growth Doesn't Have to Be Where It's Always Been
The most premium brand surface in mobile isn't in any app. It's the device itself, and almost nobody is running brand campaigns on it. The guide shows how.